Introduction
You have probably encountered the brand Hanabishi plenty of times, seeing the name stamped on an office electric fan, the sari-sari store refrigerator, or your home rice cooker. You may have even assumed at one point, like many appliance brands in the Philippines, that Hanabishi is foreign-owned, probably Japanese. It sounds like it does, after all.
Well, here's a trivia: Though it might seem like it, Hanabishi isn't a foreign company, and definitely not from Japan! The truth is that this ever-present brand is a homegrown name owned by a Filipino-Chinese family that has supplied appliances to Filipinos since the 1980s.
You might ask now: Why was it called Hanabishi then? What does the brand offer? Also, how can Western Appliances provide easy access to its products?
Read our article to get answers to these questions and more.
A Brief Background on Hanabishi
Hanabishi is the brainchild of Jose Ong, who set up a shop in 1986 to sell electric fans in the Philippines. The idea was that this appliance would become popular among Filipinos due to the country's tropical climate.
Ong also took advantage of the low competition—there were few major players in the 1980s, and appliance prices were high. He and a business partner sought out competent manufacturers who could make quality fans, bought these products under his company name, and sold them for much lower prices. In a nutshell, Ong built his brand around affordability and practicality.
Gradually, the company added more appliances to its portfolio, including rice cookers, gas stoves, and flat irons. Later, its growth in the Philippines also allowed Hanabishi to step up, and now it sells big appliances like air conditioners and televisions.
Hanabishi, or Fortune Buddies Corporation, is now helmed by Ong's children, with Jasper Ong as CEO. Similar to their parents, the Ong siblings are dedicated to supplying affordable and practical appliances to loyal Filipino customers.
Additionally, the brand has ongoing partnerships with other appliance companies, distributors, and celebrities, showing that it's here to stay and lead the appliance market in the country for another decade and more.
What Is Hanabishi Known For?
Hanabishi is a proudly homegrown brand that has been offering affordable appliances to the Philippine market for well over three decades. The company's longevity and its loyal customers are not matters of luck, mind you, but the results of their consistent display of positive qualities, such as:
Budget-Friendly Pricing
Hanabishi keeps its prices at the mid-range to cater to practical, budget-conscious households. The company insists on maintaining balance— not too cheap nor too pricey— to empower more Filipinos to purchase reliable appliances without compromising production quality.
It gets better because the company is consistent. Even when other players continue to saturate the market, Hanabishi's appliances remain budget-friendly, which in turn cements buyers' loyalty.
Innovative Features
The brand is up to date with the latest appliance technology, ensuring its customers keep up with what's most popular and useful. This adaptability holds true for many appliance manufacturers, so it's a given that an industry leader like Hanabishi does it well.
That said, Hanabishi stands out for Filipinos because the company's innovations are aligned with real customer feedback. It ensures that the design and functionality of its appliances are to the liking of its local customers, which builds trust and long-lasting business relationships.
Unique Designs
Hanabishi products feature sleek, streamlined designs that stand out from its competitors. Try visiting a Philippine appliance store and check the air fryers— you’ll have a high chance of recognizing a Hanabishi at first glance.
Moreover, the company understands that each customer has different preferences, so it offers several product versions.
Exciting Collaborations
Hanabishi has collaborated with fellow appliance manufacturers, helping solidify its business reputation. That said, what truly catches the attention is the brand's collaborations with celebrity icons. Having the nation's "bossing" or famous pop stars use their products will surely attract potential buyers.
In addition, the company recently partnered with BTS brand B21. So, if you see mini fans with cute animal stickers everywhere, that just shows that Hanabishi knows who their consumers are, understands what they want, and seizes the opportunity.
Reliable Product Quality
While affordable, the brand does not cut corners with manufacturing in its factories in the Philippines and China. The company even has a dedicated committee abroad that oversees production and ensures the appliances satisfy quality standards.
Thanks also to the company’s compliance with manufacturing regulations, its appliances are durable, especially its electric fans and rice cookers. Strict production standards aside, these products last because maintenance is available locally.
Efficient After-Sales Service
Hanabishi is dedicated to forging lasting relationships with its customers. It does that through attentive customer service, impressive warranty periods, and a competent support team.
It's also worth noting that the company aims to ensure you can use the appliances as long as possible. Hanabishi does its best to provide stellar after-sales service to spare you from expenses on replacements and costly repairs.
Hanabishi Products Worth Buying
The following are Hanabishi's most practical appliances for Filipino homes. Your mother or your adult self will undoubtedly love them!
Washing Machine
Garment care appliances are essential for every household, so Hanabishi offers a range of models to satisfy various family needs. Small families can make do with single-tub washers, while larger homes with more laundry can take advantage of twin tubs. The company's washing machines can be semi- or fully automatic. They also come in different colors and have a five-year warranty on motor parts.
Air Cooler
An updated version of the beloved electric fan, Hanabishi's air cooler is just as reliable in beating the tropical heat. The design varies— you can opt for the industrial, classic look or the sleek, modern one. Moreover, the controls are easy to understand and not as intimidating as those of other appliances.
Fan
The company started with fans, so you bet they offer an extensive selection. We mean it quite literally, too, because the brand has everything fan-wise. Moreover, all products—wall fans, stand fans, exhaust fans, mini fans, and more— come at affordable prices, making this Hanabishi line a constant in Philippine households and businesses.
Rice Cooker
How many rice cooker designs can you imagine? Hanabishi certainly isn't holding back with theirs. From minimalist white to modern stainless steel to the classic floral versions, rice cooker styles from this company are wide-ranging. There's even a cooker with a built-in steamer, allowing for multifunctionality— a feature Filipinos love.
Oven Toaster
Hanabishi offers various oven toaster options, allowing you to choose one that fits your interior. They come in different sizes, with some small (and affordable!) enough for solo living or new homes. Moreover, the toasters feature streamlined, user-friendly designs so users won't need to fumble with the controls.
Flat Iron
This brand's flat irons have ergonomic, optimal designs. Many of them are light yet can press clothes just as neatly as the classic heavy metal ones. There are plenty of color options, too, which caters to people who are sticklers when it comes to home appliance aesthetics.
Find Quality Hanabishi Products at Western Appliances
Hanabishi is consistently moving towards its goal of being a Philippine household name by offering quality kitchen appliances and other home products at reasonable prices. With over 30 years in the industry, the company has earned its place among the country's major appliance manufacturers and, fortunately, shows no signs of slowing down.
Western Appliances, a trusty appliance retailer, helps Hanabishi widen its reach through our online shop and nationwide shipping offers. We also make the brand's appliances more accessible with our in-store discounts!
Frequently Asked Questions About Hanabishi
Is Hanabishi Reliable?
Hanabishi has been providing Filipinos with high-quality appliances for more than 30 years. In that time, they have built a reputation of reliability, ensuring that customers get the best value for their money when it comes to their various appliances.
What Does Hanabishi Mean?
Hanabishi's brand name was formed by combining two Japanese words—"Hana," meaning flower, and "bishi," meaning diamond. In Japanese culture, the term is associated with a family crest. That said, the local brand ensured its meaning was localized by including a simplified fan image in its logo.
Why Choose Hanabishi?
You should choose Hanabishi for your appliance needs if you want an affordable, high-quality, and durable product. Maintenance is also not an issue because the appliance parts are available locally. You should also consider this brand if you want to support more local businesses.
Conclusion
Hanabishi has established itself as a reliable appliance manufacturer whose highlights are its affordable pricing and Filipino-centric product design. It also offers a wide range of products, from fans to oven toasters, ensuring it can cater to many household needs.
One way to purchase Hanabishi appliances is to order one from reliable distributors in the Philippines. You can rely on Western Appliances' user-friendly ordering system if you prefer online transactions.
Order online now and make your Hanabishi appliance collection journey fast and convenient!
